Oatmeal Itchy Dog Shampoo (500 ml)

£12.99 £19.99

Pro Pooch Dog Shampoo For Itchy Skin (500 ml) - Hypoallergenic fragrance free anti itch shampoo designed for dogs with dry sensitive skin.

Key Benefits

 Hypoallergenic, Fragrance Free & pH balanced 

 There is nothing in this premium natural formulation that will risk upsetting your dogs delicate PH balance. Try this before spending money on a medicated dog shampoo.

 Contains Colloidal Oatmeal, Pro Vitamin B5,  Aloe Vera & Wheat Proteins designed to cure itching by nourishing your dogs dry, sensitive coat and skin.

 One of the only products available in the UK which is FREE FROM Soap, Alcohol, Parabens, Silicones, SLES, SLS, DEA and Enzymes. All these things can irritate your dogs skin. 

 33:1 Dilution Ration. This 500ml bottle is Equivalent of 16.5 Litres of normal shampoo. 


    Pro Pooch Anti Itch Shampoo will enhance the coat of any dog we guarantee. 

    However, the ingredients in this products are ideal for dogs suffering with:

    Dermatitis, pruritus, yeast infections, dry skin, flaky skin, dandruff, allergies, hot spots, mange, tick, flea and insect bites.

    Size Guide

    500 ml bottle. 33:1 dilution ratio = 16.5 litres of normal shampoo.

    Watch Our Product Video

    Lucy from Pro Pooch explains why this shampoo such a popular choice with our customers and how best to use it.

      Customer Testimonials / Videos

      After searching over 2yrs for a shampoo to stop my dog from scratching himself sometimes raw, I found this product. I cannot praise it enough. My dog stopped itching within 24hrs. He still has the odd scratch but nothing like he was doing. Thank you.


      Fantastic shampoo my dog always itches after being bathed with other brands, well not with this one. I used to pay far more, very reasonably priced.


      I have tried all the brands under the sun to improve the condition of my dogs coat. I have been resorting to paying a fortune to ship a product over from the states, however, since discovering Pro Pooch I am pleased say that this shampoo is even better. Really effective, just a couple of baths and his skin cleared up!


      Here is a video from one of our customers, Tiah. 

      Further Information


      What is the difference between this and the £1 bottle in the supermarket.

      Cheaper shampoos contain a lot chemicals and synthetics.  They strip the natural oils from your skin. Ever felt how dry and devoid of moisture your hands feel after using cheap soap? Cheap dog shampoo has the same effect.

      Pro Pooch's shampoo is very very different. It uses, literally the best ingredients money can buy when it comes to improving the condition of your dogs skin. Natural ingredients like Colloidal Oatmeal, Pro Vitamin B5,  Aloe Vera & Wheat Proteins all contribute to the retention of moisture and a strong healthy coat and skin.

      We guarantee you will notice the difference after just one wash.

      Can I use this even if my dog is not itchy?

      Pro Pooch Anti Itch Shampoo has been specifically designed for dogs with skin conditions, however, it is suitable for any dog because the quality ingredients and essential oils in this product will only serve to enhance the condition of their coat.

      What is a dilution ratio?

      This shampoo has a 33:1 dilution ratio, which means it can be diluted with water at a ratio of 33:1 (20 ml of shampoo to 660 ml of water). This makes the product easier to apply to and very economical.

      A 500 ml bottle is the equivalent of 16.5 litres of standard shampoo which will last a very long time.

      Because of the superior dilution ratio, per millilitre it's no more expensive than a supermarket own brand shampoo.

      Can the shampoo be applied neat, directly from the bottle?

      Yes, but it will go on much easier, diluted with water and will last a lot longer.

      Suitable for all ages and breeds?

      Yes, this shampoo is perfect for even the most sensitive of dogs and pups.

      Shipping Information

      Standard Delivery £2.99 via Royal Mail 2nd Class for orders under £20.

      (Free Standard Delivery for all order over £20)

      1st Class Delivery £3.99 via Royal Mail available for all orders.

      All orders packed and dispatched directly from our warehouse, same day, if ordered before 2pm.

      Returns Information

      We offer a 30 day 100% Satisfaction Guarantee or your money back. 

      Why Buy From Us

      Pro Pooch are a UK based company, who produce and manufacture health supplies and grooming products, just for dogs. Our veterinary experts, chemists and groomers are obsessed about everything canine, which is why we are proud to produce some of the best products available.

      A customer-centred shopping experience has always been our goal and we pride ourselves in our comprehensive policies that have put us in a realm above and beyond our competitors. Shop with us today and see the Pro Pooch difference.

      Here are a few of the many reasons to shop with us:

      • Secure ordering online
      • Lowest pricing available online
      • Small batch manufacturing runs to ensure quality, traceability and freshness
      • Courteous, knowledgeable and friendly support
      • Thousands of satisfied customers
      • 100% satisfaction guarantee
      • All items in stock and ready to ship

      Customer Reviews

      Based on 18 reviews
      very impressed

      Delivery was speedy and communication was good. I have a white A.bull dog that has allergies to lots of things. First time this shampoo has been used and I am impressed. He smells clean.. really clean! but not perfumed, he has hardly gone pink at all around his chops and he normally looks red for days after a hair wash. There has been no scratching at all and his coat feels amazing! I am going to buy more from the range now that I have done a tester on the products. Thank you PROPOOCH Frank is a happy dog!

      Happy Cockerpoo...

      Love quick free delivery. Love thick lathery richness. Removed dry skin flakes and left coat soft and bouncy. So nice to have a shampoo that you can use with confidence.

      Anti Itch Shampoo

      Lovely, no nasties, generously sized and leaves coat looking healthy.

      Great shampoo

      Excellent shampoo with wondrfull scent.

      From Scratch

      We are so pleased with the results,Max has really settled down ,from the continual scratching,he has had two shampoos and we believe "it"has done the trick.thankmyou so very much.
      Will definitely recommend ,and thank you once again Mr and Mrs F Parton

      Our Happy Customers