The ingredients basically. Which really are some of the best that money can buy.
We replaced the cheap synthetic ingredients found in most shampoos and exchanged them with wholesome, naturally derived super ingredients like Colloidal Oatmeal, Pro Vitamin B5 & Aloe Vera designed to nourish and massage your dogs coat and skin.
We worked with expert groomers to guarantee our shampoo product outperformed leading brands in efficacy and foam tests. In plain English, that means It's SUPER foamy and is really effective at soothing itchy skin.
Aloe enriched, soap-less and detergent free. It's the shampoo with a 33:1 dilution ratio that makes bath time a pleasure. Our special formulation is a blend of aloe extracts, colloidal oatmeal and vitamins A, D & E that wont irritate your dog's eyes, nose or skin while bathing. All in all, this makes for a soft, easy to brush, coat that will make your dog feel and smell clean several days after bathing.