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The Pro Pooch Promise


At Pro Pooch we’re all about honesty. While at this point in time UK law does not demand that ingredients in pet cosmetics should be listed on the label we don’t believe that’s good enough so we instead choose to be completely transparent in both our marketing and the product labels we provide.

We will never mislead you about what you find in our products because we believe you deserve to make informed choices about the products you use in caring for your dog. You can find a comprehensive list of our ingredients and how they work here.

In our commitment to transparency, we would like to explain a little about how we select our ingredients and make decisions about what goes into our products. First and foremost we will never produce products or use raw materials that have been tested on animals. 

 
Natural Ingredients

We recognise how much your dog’s safety means to you and for that reason you will never find Sodium Lauryl Sulphate, Alcohol, Parabens, Cetylpyridinium Chloride, Fluoride and Colours in any of the products you will use directly to care for your dog (that’s any of the products in our Wellbeing and Grooming ranges). 

 
Naturally Derived

 Pro Pooch are also committed to using natural and naturally derived ingredients where possible in all our Grooming and Wellbeing products. A natural ingredient can be defined as one which came from a natural source discovered in nature which includes no petroleum compounds.

Some of the natural ingredients we use in our products are Wheat Germ Oil, Manuka Honey, Tea Tree Oil, Geranium, Evening Primrose Oil, Lavender among many others.  ‘Naturally derived’ ingredients can best be described as either vegetable or plant-based or originally derived from plants.

So, for example, this means the ingredient began from a natural source such as a castor bean plant and then was processed to become the ingredient we use; Zinc Ricinoleate being a good example of this. 

Synthetic Ingredients

Where possible we will try to avoid using too many synthetic ingredients in our Wellbeing and Groom products.

A synthetic material is one which has been formulated or manufactured by a chemical process and has transformed a substance which was derived from a naturally occurring plant, mineral or animal source.

While our preference is to use natural and naturally occurring ingredients, we consult with our GMP accredited chemists extensively before the release of any of our products and they may occasionally advise that there is no readily available natural solution to the synthetic ingredient.

In which case we will make the decision to use the synthetic ingredient in order to not sacrifice the quality of our products. 

You may notice that our ‘Home’ range contains more synthetic materials than either our ‘Groom’ or ‘Wellbeing’ products and this is because these products have powerful antibacterial and antimicrobial properties which could not be guaranteed using purely natural ingredients.

As products in the Home range are not designed to come into direct contact with your dog we decided to put considerations of product effectiveness first.

Pro Pooch defines ‘99% natural’ as meaning more than 99% of the ingredients by concentration, are considered “natural ingredients" or "naturally derived ingredients," according to the definitions provided above.  

All the products in our Wellbeing and Grooming ranges adhere to this 99% natural guarantee.