Dog Shampoo For Itchy Skin (500 ml)

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Hypoallergenic Anti Itch Dog Shampoo

We worked with expert groomers to ensure this product outperformed leading brands in efficacy and foam tests. In plain English, that means It's SUPER foamy and is really effective at soothing itchy skin.

The ingredients in this product, really are some of the best that money can buy. The shampoo is FREE FROM Soap, Alcohol, Parabens, Silicones, SLES, SLS, DEA and Enzymes. We replaced these cheap synthetic ingredients with wholesome, naturally derived super ingredients like Colloidal Oatmeal, Pro Vitamin B5 & Aloe Vera designed to nourish and massage your dogs coat and skin.

It's Hypoallergenic and Fragrance Free! There is nothing in this formulation that will risk upsetting your dogs delicate PH balance.

If your dog suffers from itching and allergies, our Anti Itch Dog Shampoo will help.

  • Fast Acting, Hypoallergenic & Natural for Dry or Sensitive Skin 
  • One of the only products available in the UK which is FREE FROM Soap, Alcohol, Parabens, Silicones, SLES, SLS, DEA and Enzymes.
  •  Extensively Tested by a Panel of Expert Groomers. Produced Leading Results in Foam Tests and Product Efficacy.
  •  A Colloidal Oatmeal Base Enriched with Aloe Vera, Pro-vitamin B5 and Wheat Proteins.
  •  Large 500ml Bottle can be Used Neat or Diluted to up to 33:1 To Give You a Huge 16.5 Litres of Shampoo


Product Information

This shampoo can be diluted or used neat. For diluted requirements dilute the shampoo 25:1 adding 1 part shampoo (20mls) to 25 parts water (500mls).

Dilution bottles may also be used. Add shampoo to the dispensing bottle and water to the desired concentration level. For best results use warm water to dilute. Shake well to mix product evenly into a uniform solution. Wet the dog thoroughly with warm water; evenly disperse the solution taking care to avoid the eyes, inside the ears and nose. Work into a good lather, massaging into the skin from the head to the tail. Rinse the dog with warm water ensuring that all suds are removed. Towel

Pro Pooch® Satisfaction Guarantee

We have a 100% satisfaction guarantee. If this product does not solve your pooch's itching, we will refund you in full, no questions asked.


Delivery is free by Royal Mail 2nd Class.

We also offer delivery by Royal Mail 1st Class or a Next Day Courier service for a small fee (for items in stock ordered before 12pm Monday to Friday - excludes Saturday delivery).

Suitable For My Dog?

Suitable For All Ages And Breeds.

Need Help Or Advice? Contact Us.

  • Landline: +44 (0)121 562 1734
  • Mon - Fri: 8:30am - 5:00pm
  • Email:

Customer Reviews

Based on 4 reviews
Itchy Dog Remedy

My dog has extremely sensitive skin and nothing seemed to work until I tried this shampoo.


I am absolutely over the moon with this shampoo. Kato, our West Highland Terrier is often itching his flank and his belly, the condition seems to be worse in Winter (heating drying out skin maybe?), but this year he continued to scratch into the warmer months. Having previously bought their Ear Cleaner, I received an email about the shampoo. Its not cheap but my goodness it has stopped Kato's itching after just a few weeks. I was sold by the products natural claims but the real benefit to me is how soft and supple his skin is after bathing. Most pleased.

5 star

yet to try it

Fantastic Anti Itch Dog Shampoo

Having purchased some Pooch anti itch dog shampoo following a recommendation from a friend, I was looking forward to trying it out on my Golden Retriever, Jake. He is not normally too fond of baths and I have previously found that some dog shampoos that I have used seem to "wear off" very quickly. After a couple of days Jake was then back to smelling as "doggy" as ever. I washed him with Pooch dog shampoo a few days ago now and Jake still smells fresh and his coat still feels clean. Jake also suffered some skin irritation with the previous shampoo and seemed to scratch more than usual after his bath. None of that this time, we seem to be doggy smell free and with the added bonus of no persistent scratching. Not only is it longer lasting, but I also feel much better about using it on Jake because it doesn't have any nasty synthetic chemicals in it. I think I'll try out the ear cleaner too. There's another job that Jake isn't thrilled with! Highly recommended. Well done Pooch UK, I will buying more of this.

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